NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Cathy McPhillips

Vice President, Marketing
Content Marketing Institute

Cathy is the Vice President of Marketing for the Content Marketing Institute, a UBM company, where she oversees marketing efforts for the brand including in-person events Content Marketing World and Intelligent Content Conference, Content Marketing University, and quarterly magazine Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech.

May 7, 2018
10:00am - 10:50am
Grand Ballroom 2-3

HIMSS Media has partnered with the prestigious Content Marketing Institute (CMI) on a joint survey to determine how healthcare technology marketers are leveraging various content marketing techniques to engage their key buying influencers. This extension of CMI’s 8th annual content marketing survey will enable you to:

  • Gain new insight into key content marketing trends in the healthcare IT sector
  • Identify best practices HIT content marketers are using to reach healthcare decision makers
  • Get a glimpse into what distinguishes top performing HIT content marketers from their peers


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