NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Dan Greenwald

Founder, Creative Director
White Rhino

Dan Greenwald is the founder, CEO and chief creative officer of White Rhino, a strategic marketing firm with offices in Boston and San Diego. Dan’s B2Me process combines principles of neuroscience, psychology, and marketing and is the driving force behind hundreds of marketing programs for B2B and healthcare companies, globally. Dan has been recognized with numerous industry awards for interactive, strategy, advertising, branding, and design work and is a frequent speaker for MBA programs at many Boston area universities.

May 8, 2018
12:00pm - 12:30pm
Grand Ballroom 2-3

It's a common problem in B2B marketing: a product that's difficult to explain, but as soon as prospects SEE it, they're blown away. The immediate instinct is to push prospects straight to a demo or an in-person meeting. But 73% of B2B leads are not sales-ready. Instead of sending unqualified leads directly to sales, join us to learn how you can let prospects experience your product using virtual reality.

We'll show you how Olympus used this proven technology to let urologists test-drive its imaging technology and visualize more tumors in the bladder. The resulting experience not only created record numbers for trade show booth traffic, it also skyrocketed the number of leads Olympus went home with.

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