BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Jan Oldenburg, FHIMSS, is passionate about using digital tools to build a healthcare system where patients and caregivers participate as partners.
Jan has broad experience within all aspects of the healthcare ecosystem, including payers, providers, and integrated delivery systems. She led development of a ehealth practice in EY’s Health Advisory Practice. Prior to joining EY, Jan was the vice president of Patient and Physician Engagement in Aetna’s Accountable Care Solutions organization, where she worked with provider organizations to build collaborative ACO solutions. She also spent seven years as a manager and senior manager in Kaiser Permanente’s Digital Services Group, directing strategy and implementation for web and mobile products, including clinical, payment, and administrative capabilities.
Jan is the primary editor of Engage! Transforming Healthcare Through Digital Patient Engagement, published by HIMSS press and winner of “Best Book of 2013” honors at HIMSS 2014, as well as the principal editor of Participatory Healthcare: A Person-Centered Approach to Transforming Healthcarepublished by CRC Press in August, 2016.
Jan currently advises organizations about the evolving digital health landscape as the principal in Participatory Health Consulting.
The traditional HIT sales and marketing process can create the illusion that the healthcare provider or payer is the final customer. In reality, the continuum goes from vendor to provider to the patient/consumer. In this session, a renowned patient advocate will share her experiences about the opportunities and challenges in marketing products that are truly patient-centric. As the consumerization of healthcare becomes an increasing reality, HIT marketers must look at how they can assure that marketing investments made by healthcare providers and payers show ROI and create a competitive advantage with patients.