BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Janet King

Senior Director, Market Insights
HIMSS Analytics and HIMSS Media

Janet King is an entrepreneurial business executive, bringing more than 25 years of experience in B2B tech and media research to the HIMSS team. Her ability to apply a variety of research approaches to strategic business problems has resulted in the delivery of impactful, innovative research programs for a long roster of global Fortune 1000 companies. Her passion is storytelling with data, leveraging research to fuel data-driven strategic decision making and to create a thought leadership position for clients through research-driven content. She holds a B.S. degree from Alfred University, and a MBA degree from the Franklin W. Olin Graduate School of Business at Babson College.

May 7, 2018
10:00am - 10:50am
Grand Ballroom 2-3

HIMSS Media has partnered with the prestigious Content Marketing Institute (CMI) on a joint survey to determine how healthcare technology marketers are leveraging various content marketing techniques to engage their key buying influencers. This extension of CMI’s 8th annual content marketing survey will enable you to:

  • Gain new insight into key content marketing trends in the healthcare IT sector
  • Identify best practices HIT content marketers are using to reach healthcare decision makers
  • Get a glimpse into what distinguishes top performing HIT content marketers from their peers

 

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