BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Judy Hanover

Product Marketing Manager
Pure Storage Healthcare

As the product marketing manager for Pure Storage’s Healthcare team, Judy Hanover is responsible for the marketing, content and messaging for the healthcare market. Judy is passionate about healthcare IT and the opportunities it creates to leverage innovative technologies to reduce cost and improve health outcomes.  Judy joined Pure Storage two years ago, following more than 10 years managing the provider IT transformation service at IDC Health Insights. 

With over 15 years in the healthcare IT industry, Judy is experienced in all aspects of provider, payer and life science IT, with a background that includes both software and hardware technologies. Prior to joining IDC, Judy held roles in marketing, product management, strategic planning and market research at Oracle, Optum and McKesson.  A Massachusetts native who now resides in northern California, Judy received her B.A. in chemistry from Harvard College in Cambridge, Mass., and also holds an M.B.A and an M.S in information science from Boston University in Boston, Mass.

May 7, 2018
2:45pm - 3:25pm
Grand Ballroom 2-3

Many HIT marketers come to the realization that they  operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.

Key takeaways include:

  • Develop a comprehensive content strategy that supports the overall marketing campaign.
  • Create prescriptive content: Incorporating personas, the buyer’s journey, and degree of difficulty.
  • Explore nontraditional ways to leverage content for lead generation.
  • Leverage content for multiple purposes.

 

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