BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Kim Tucker

Vice President of Marketing
PatientSafe Solutions

Kim Tucker is the vice president of marketing at San Diego, Calif.-based PatientSafe Solutions. She has more than 15 years of marketing experience in healthcare, healthcare IT and SaaS companies including United HealthGroup, OptumHealth and Vital Images (Toshiba). She joined PatientSafe from BlueHornet (now MAPP) an enterprise SaaS – based digital marketing company where she leads the marketing team in driving new customer acquisitions.

Kim started her marketing career at a healthcare startup delivering virtual GPO solutions to physician offices, followed by the healthcare supply chain e-commerce provider HealthNexis. Kim earned her Bachelor’s degree in communication arts from the University of Wisconsin at Madison.

May 7, 2018
2:45pm - 3:25pm
Grand Ballroom 2-3

Many HIT marketers come to the realization that they  operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.

Key takeaways include:

  • Develop a comprehensive content strategy that supports the overall marketing campaign.
  • Create prescriptive content: Incorporating personas, the buyer’s journey, and degree of difficulty.
  • Explore nontraditional ways to leverage content for lead generation.
  • Leverage content for multiple purposes.

 

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