BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Larry Kaiser is the Vice President of Marketing for Optimum Healthcare IT. With over twelve years of Healthcare IT Marketing experience, he is responsible for the company’s overall marketing and go-to-market strategy as well as day-to-day Marketing operations. He is directly responsible for overall corporate marketing direction and translating the company’s business objectives into marketing strategies that drive revenue. Before joining Optimum Healthcare IT, Larry led marketing for a Healthcare IT software vendor. Mr. Kaiser received a Bachelor of Science in Business Administration from the University of Texas.
Some of the greatest business battles in history have been as a result of the sales and marketing departments being out of sync on messaging and go-to market strategy. In this case study you will learn how Optimum has brought both organizations together in building trust, creating content, mitigating mistakes, and getting management buy-in by documenting ROI through increased sales.