BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Matt Bramble

Chief Operations Officer & Founder
Leverage Lab

Matt brings over 16 years of experience in powering media revenue production in all channels. As a paid audience developer, Matt creates compelling acquisition and retention strategies for both B2B and B2C publishers. As a first party data advocate, Matt works with advertising and marketing Services groups to create data-driven/data-infused products and services leveraging first party data assets.

Matt is adept at the identification and implementation of key technologies necessary to evolve audience development strategy and enrich product offerings. During his time with SourceMedia, Matt was instrumental in architecting data infrastructure and analytics necessary to advance the organizations product development capabilities and create an engagement focused audience development function.

May 8, 2018
11:00am - 11:30am
Grand Ballroom 2-3

Making “right audience, right message, right time, right platform” a reality is no easy feat. But artificial intelligence is going to make hyper-personalization scalable—especially for account based marketing programs. This panel of experts will discuss:

  • Approaches for smartly harnessing the power of big engagement
  • Achieving competitive advantage through account intelligence
  • Big-yet-common blunders to avoid with next generation ABM programs

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