BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Matt brings over 16 years of experience in powering media revenue production in all channels. As a paid audience developer, Matt creates compelling acquisition and retention strategies for both B2B and B2C publishers. As a first party data advocate, Matt works with advertising and marketing Services groups to create data-driven/data-infused products and services leveraging first party data assets.
Matt is adept at the identification and implementation of key technologies necessary to evolve audience development strategy and enrich product offerings. During his time with SourceMedia, Matt was instrumental in architecting data infrastructure and analytics necessary to advance the organizations product development capabilities and create an engagement focused audience development function.
Making “right audience, right message, right time, right platform” a reality is no easy feat. But artificial intelligence is going to make hyper-personalization scalable—especially for account based marketing programs. This panel of experts will discuss: