BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Megan is a proven healthcare executive who brings marketing, communications, engagement and operations best practices to today's business and clinical challenges. Experienced and comfortable in both the patient-facing and behind-the-scenes issues facing hospitals, health systems, practices and networks. She is attracted to, and fueled by, challenging work that involves rethinking current marketing and communication approaches to be successful in today's healthcare "Alphabet Soup," especially when it comes to ingredients like population health, payment reform, clinical integration and accountable care organizations. Experienced in building effective strategies across a variety of consumer, business and clinical stakeholder groups.
In order to better visualize the findings of the persona study, a panel of influential CIO’s, CMIO’s and other key HIT purchase influences will be assembled for a lively discussion of these business and emotional drivers, the session will cover how these key executives would characterize their relationship with vendors and how that eventually relates to the value-based patient care they provide.