BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Patty Enrado

Director, Custom Content
HIMSS Media

A seasoned writer and healthcare IT expert, Patty is our Queen of Content. She can shift gears quickly, able to switch from a Meaningful Use whitepaper project to a Cybersecurity webinar in milliseconds. Patty ensures that all of our clients' content is engaging, relevant and performs well for our clients. She is also a novelist, and her debut novel A Village in the Fields was shortlisted for the Seventh William Saroyan International Prize for Writing, Fiction, in 2016.

May 7, 2018
2:45pm - 3:25pm
Grand Ballroom 2-3

Many HIT marketers come to the realization that they  operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.

Key takeaways include:

  • Develop a comprehensive content strategy that supports the overall marketing campaign.
  • Create prescriptive content: Incorporating personas, the buyer’s journey, and degree of difficulty.
  • Explore nontraditional ways to leverage content for lead generation.
  • Leverage content for multiple purposes.

 

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