BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
A seasoned writer and healthcare IT expert, Patty is our Queen of Content. She can shift gears quickly, able to switch from a Meaningful Use whitepaper project to a Cybersecurity webinar in milliseconds. Patty ensures that all of our clients' content is engaging, relevant and performs well for our clients. She is also a novelist, and her debut novel A Village in the Fields was shortlisted for the Seventh William Saroyan International Prize for Writing, Fiction, in 2016.
Many HIT marketers come to the realization that they operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.
Key takeaways include: