BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Scott Lundstrom is a long time industry analyst focused on the transformative and disruptive nature of technology. Mr. Lundstrom has been focused on IT driven business innovation and change in a variety of industries and settings. Mr. Lundstrom is an expert on the emerging third platform, and speaks regularly on the future of cloud, analytics, mobility, and social media to digitally transform and radically alter the process and services offered to customers in the marketplace.
Prior to joining IDC, Mr. Lundstrom was the Senior Vice President of Research and CTO of AMR Research. At AMR Mr. Lundstrom Managed the industry research practice, and supported a number of specific vertical industries. Mr. Lundstrom also specialized in work with clients facing platform and infrastructure decisions in regulated industries including aerospace and defense, insurance, financial services, and life sciences.
Prior to joining AMR, Mr. Lundstrom worked in a variety of commercial software development roles in the development tools, integration, ERP, and analytics markets. Mr. Lundstrom holds an MBA in Information Systems from the New York University Stern School of Business, and an undergraduate degree in Information Technology from Northeastern University in Boston.
For the past ten years, International Data Corporation (IDC) has been conducting benchmark studies on marketing spend in key industry sectors. In this plenary session IDC will present the findings from the premier report on vendor marketing expenditures in the healthcare IT sector. Given the extension of many enterprise IT vendors into HIT from other industries, the presentation will include a comparison of healthcare with other verticals like retail, finance and manufacturing.